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The Marketplace Mall


Dec 15, 2021

The Marketplace Mall is a shopping center managed by Wilmorite and located in the heart of the Rochester, New York metropolitan area on Hylan Drive, in the suburb of Henrietta.

Shopping mall in Henrietta, New York
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Shopping mall in Henrietta, New York
Marketplace Mall

“The Place to be”
Location Henrietta, New York

43.08377°N 77.632978°W / 43.08377; -77.632978

Opening date 1982
Developer Wilmorite Properties
Management Wilmorite Properties
Owner Wilmorite Properties
No. of stores and services 50
No. of anchor tenants 5 (3 open, 2 vacant)
Total retail floor area 804,806 sq ft (74,769 m2)[1]
No. of floors 1 (2 in Dick’s Sporting Goods, JCPenney, and former Macy’s)
Website http://www.themarketplacemall.com/

The space at the southeast corner of West Henrietta Road (NY 15) and Jefferson Road (NY 252) was previously Hylan Airport, a general aviation facility home to Ray Hylan’s school of aviation. In the 1970s, Hylan moved his school to the Rochester – Monroe County Airport and worked with the Wilmot family to develop the former airfield into commercial space.

The Marketplace Mall opened on October 7, 1982 as the largest mall and the first regional mall located between New York City and Cleveland. On opening day, The Marketplace was anchored by Sibley’s (later Kaufmann’s, then Macy’s, closed in 2017 and is currently being redeveloped), McCurdy’s (later The Bon-Ton, closed in 2014, now IndyKart Raceway [formerly RPM Raceway and before that, Pole Position Raceway] and Dave & Buster’s), B. Forman Co. and Sears (closed in 2019). It was home to 140 specialty retailers. In February 1983, JCPenney opened as the fifth department store. At the time of opening, Marketplace was 1/3 larger than Eastview Mall. Since 1982 four out parcels have been added to the property. In 2001, an 84,000 sq ft (7,800 m2)Galyan’s was added onto the south side of the mall, which was converted to a Dick’s Sporting Goods in 2004.

The Marketplace was the fourth shopping center to open in the Rochester, NY Market behind Midtown Plaza, Greece Ridge Mall and Eastview Mall. It was the second major retail shopping center to open in Henrietta following Southtown Plaza. The area surrounding the mall, which was previously farmland, has been developed both commercially and residentially over the past twenty years. There are five parcels totaling 80 acres (320,000 m2) available for future development located adjacent to the Marketplace Commons. Marketplace Commons was developed and built by Wilmorite and located next to the Marketplace Mall. The retail tenants there include, Lowe’s, Target, and Best Buy, and formerly Babies “R” Us.

Field & Stream opened in October 2014, and it was announced in July 2015 that in early 2016, Dave & Buster’s will be opening in the former McCurdy’s/The Bon-Ton wing. On June 1, 2016, Wilmorite announced that the Marketplace Mall will be converted to an indoor outlet mall and will reopen in 2018.[2] However, it has since been scrapped.

In January 2017, Macy’s announced that the Marketplace location was included in a list of 68 stores to close. The store closed on March 19, 2017.[3]

On December 28, 2018, it was announced that Sears would be closing as part of a plan to close 80 stores nationwide. The store closed on March 17, 2019.[4]

On November 18, 2019, it was announced that UR Medicine was to acquire the former Sears space.[5]

. . . The Marketplace Mall . . .

. . . The Marketplace Mall . . .

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. . . The Marketplace Mall . . .